Branding | UX/UI Design | Software
The Compliance Risk Analyzer team had a brand that needed a serious refresh. Their existing web site was a single page and needed to be transformed into something that better represented their mission, vision, and incredible product line.
The team wanted to keep existing aspects of their logo including the full name of the company and the graphical elements such as the check mark and graph. They wanted a brand that was clean and approachable yet still bold and vibrant enough to draw the user in. I created and presented four logo options (see below) which incorporated the brand features and attributes that we were trying to convey.
The final brand is a versatile package that has wordmark, monogram, and icon based versions of the logo. The icon was built to stand alone and is useful for collateral and for the CRA app. The web design used bold shapes to frame screenshots of the product. This was mixed with a modern, bold typography that let the messaging shine through. To round out the web design I created a desktop and mobile 'page builder' to ensure readability and functionality across all devices and to make it easy to create new pages in the future.
