Branding | Social Media | Packaging Design
Songbird Coffee is a small batch coffee roastery in Gainesville, Florida. Roasted two bags at a time this is a labor of love and the team needed a brand identity that was authentically theirs. The owner named the business for his mother who was a singer and sadly passed when he was young, but he wanted the brand mark to more clearly match his personality - key attributes for the brand were alternative, playful, clean. The brand mark is a single line bird head illustration that works well at a multitude of sizes and in many contexts. This mark was matched with a font that is gothic in nature and shares some similarities to traditional tattoo typography.
Once the brand mark was decided we invested time in building out a social media presence including some key themed posts such as 'Behind the Beans' which showcases the geography and humans behind the coffee. We also created collateral such as tshirts and stickers and of course coffee bag designs. The design needed to be able to go on a single sticker that would be affixed to the front of the bag. For the label design I chose to make the origin the star in order to continue the theme of showcasing the humans behind the coffee. Each country of origin has its own color and the blend label was created using a gradient that bought all these colors together. This gradient also became a key brand component that helped to signify the companies value of inclusivity.
